![]() "We always maintained the BookHolder company," Nan said of the device that had been designed in 1998. But a few years earlier, the Simons had developed a separate invention that would eventually become their bread and butter. ![]() The couple sold Pet Stock Room and its corresponding website in the mid-2000s. "The first 40 pages were stuff that we designed." "We grew it to where we could fill an 80-something page catalog with thousands of items in it," Nan said. "I would've loved to have kept it in the U.S., but if I hadn't made that move, I wouldn't be in business right now."Įventually, Pet Stock Room became a direct-to-consumer Internet and catalog retailer. "It was about one-fourth the cost, and it meant no more labor from me," he said. ![]() Simon eventually shifted manufacturing services to China because of lower costs and the increased personal freedom to innovate. Simon said it allowed him to streamline his process - he paid back the cost of the equipment in about a year - and helped make the Parrot Tower the best-selling bird gym in the United States. He initially created his own machinery and products in his own basement before a friend with an injection molding machine shop allowed him to use $50,000 worth of equipment. In 1988, Simon founded the company that would become Pet Stock Room, which produced specialty pet items such as the Parrot Tower gym for birds. His solution was to design a machine that could apply a wood grain texture on PVC pipe. Simon wanted to build furniture for his pet birds, but they kept chewing through them. ![]() plastics," Simon said, referencing both his first big career move and a famous scene from "The Graduate." "My dream was to have a custom furniture shop, but that quickly turned into.
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